ab Survey Requirements PRD, MRD

By pjain      Published June 10, 2020, 9:54 p.m. in blog Lambda7   


EZ to create

Build beautiful, complex surveys with drag and drop ease

Available software programs can help a company quickly create and distribute online surveys.

  • Listen Up! includes pre-made survey templates, as well as tips on writing your own survey, list and delivery management tools, and tracking and reporting.

Engage respondents - Complete it!

Engage respondents on their terms

Question Types

  • Single liner: For short answers mostly with very limited chars.

  • Long text: For long subjective answers with more than one sentences

  • Radio button: Allows to provide multiple options but the only single answer can be selected

  • Checkboxes: Allows to provide multiple options and more than one answer can be selected

  • Dropdown menu: Allows the user to select a single answer from the pre-populated dropdown menu list

  • Multi-select Dropdown menu: Allows the user to select multiple answers from the pre-populated dropdown menu list

  • Rating scale: User can rate from 1 to 5

  • Likert scale: These questions are used to measure respondents’ opinions. Likert scale questions offer a range of options to choose from. For example, this can be a range starting at “I would never use it” and scaling up to “I would definitely use it.” This is quite a popular question type for customer satisfaction surveys.

Many kinds of Platforms - omnichannel surveys

Any channel, anytime, to anyone - with more distribution channels than anyone else, there’s no one you can’t reach - Qualtrics Email surveys SMS surveys Panel Management Mobile and website Social QR Codes® MR Receipt surveys Offline surveys

Suggested Question Pool

Scoring Algorithm - Question Weighting

Survey apps have a scoring algorithm based on certain rules and guidelines that are automated to give the outcome of the data or the survey. Certain weight or score is given to each question. Most positive answer scores 10 while least positive answer scores 0. Scoring of all questions together is then aggregated to give you a single score. It speeds up the process of generating insights and aggregating feedback.

Advanced Analysis - Key Selling point

You can do advanced analysis on your data to find hidden opportunities.

Qualtrics won with its focus on best-in-class analysis and reporting - Analyze open text responses faster than ever. - Automatically built reports, with the best visualizations selected for each question type. - Create, share, and collaborate on custom online reports that automatically update in real-time.


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