mr Elder Care Companies ST4US

By pjain      Published June 29, 2020, 8:57 p.m. in blog Health   

Retail Presence --- XFR ---

ePharmacy Market place

Walmart also has an online pharmacy that supplements its in-store pharmacy even in neighborhood stores concept with smaller format stores.

eInsurance Market place

Walmart has previously partnered with LLC, an insurance agency with web connections to 1,700 plans with 12 health insurers dating back to 2014

Retail health care, telemedicine offices and Wellness

Rivals such as Walgreens and CVS Health have been more aggressive and public with their digital health collaborations spanning telmedicine, consumer wellness and other services. But they too have had to back away from the occasional partnership that just didn’t work out such as Walgreens with Theranos and RiteAid with HealthSpot, though RiteAid did acquire the telemedicine kiosk company’s assets.

Walmart provided tenancy to Telmed Ventures to offer telemedicine services in at least one suburban Philadelphia store.

Trends in Hospice Caregivers


Compete with Nursing Homes

The part of wider movement to provide support services for seniors at a more affordable cost than the rising prices of assisted living communities and to help seniors age in place.

Flexible Services - not dedicated 24x7

Need to make more affordable

Home care staffing companies have sought to make their services more flexible and thereby more affordable

Background Checks, Liability Insurance

  • Marketplaces claim to do background checks and review each of the prospective hosts to protect caregivers too. These companies also claim that its caregivers have passed a comprehensive background check and are covered with $1 million professional liability insurance through Lloyd’s of London.

Detailed Info on Caregivers

These marketplaces like Airbnb provide information to seniors to make decisions on where to stay based on reviews, price, location and amenities.

SEG: Tech-Enhanced Hospice

SEG: Transportation Sector

CareLinx made a deal with Lyft to offer its customers access to the ride-sharing service on its app. The agreement means that in places where CareLinx and Lyft are offered, family members and caregivers can order a “CareRide” from CareLinx for a doctor’s appointment, for example, and can track the status of the ride.

SEG: Post-acute assistance services - the high need, MUST have segment

Market Size, Costs per senior and Savings

  1. Disrupting the $100B+ in-home care market.

  2. It costs well over $40,000 per senior in long term care. ??

  3. Traditional brick and mortar Hospice Agencies - cheaper, less reliable, no assurance on safety

  4. Using more flexible inhome service providers, helps those in need of finding and managing in-home care services. This can save families over $10,000 a year on top of traditional agencies. Companies using modern technologies eliminate the need for traditional brick and mortar agencies by empowering families and caregivers to directly connect online.

  5. Many kinds of custom, flexible providers, not just one expensive "Nurse".

  6. Many customer types, distribution channels

  7. hospital discharge/transition planners for post-surgery planners
  8. families and loved ones's kids
  9. home care agencies
  10. Employers HR Long Term Care

  11. Many FULL-CYCLE services to facilitate - not just an app to easily find

  12. Not a "see all" Directory
  13. MATCH - not just search - match their specific needs and budget online.
  14. Video interview
  15. Run background checks
  16. Hire
  17. Manage
  18. Payments professional caregivers
  19. Rating


  21. eg. CareLinx has over 20,000 caregivers within its network and is already helping many families across the United States.

  22. PR, Awards, Testimonials - necessary for such a sensitive CareLinx recently won the AARP National Conference LivePitch event and has been featured in BusinessWeek, Forbes, Bloomberg, more.


The company earns a 15% service fee on all invoices paid through its platform, similar to Airbnb & Uber.

Human Resources issue of Caregivers

Hospice go to Multiple homes as caregivers

Hospice caregiver marketplaces like CareLinx boast that its network of caregivers get the opportunity to significantly increase their take-home pay. But given how in demand most caregivers are and the long hours they generally work, it makes me wonder how effective these caregivers are compared with ones who only have one job.

HR Issue: Qualified caregivers hard to find, massive turnover

A huge weakness of this healthcare sector is that qualified staff are hard to find for this kind of laborious work where compassion, empathy, and patience are essential.

This is seen via massive turnover.

HR Intermediaries : Temps and Agencies fill the gap

HR: Role of immigration in 3rd world Warm body shopping

The Trump administration’s immigration reform moves, such as his actions with Dreamers, also risk making the task of building and maintaining a sufficient workforce that much harder.

Care provider Marketplace Companies

CareLinx/Generali Global Assistance - marketplace for care-givers

CareLinx is an online marketplace matching up patients and their families with caregivers for hire,

Tag: CareLinx is a secure online professional caregiver network that empowers families to directly connect with caregivers and manage their home care services online.

French insurance giant Generali Group which is part of Europ Assistance Group and Generali Group acquired CareLinx, Sep 2017. Generali started as a worldwide medical assistance, and now it has evolved as a provider of health, home and family, automotive and travel insurance. as a group that develops care and mobility services in challenging and stressful situations.

Generali said it will integrate CareLinx’s network of non-clinical in-home caregivers with its existing remote clinical support business providing “a wide spectrum of post-acute assistance services.

Generali’s remote support center gives nurse and doctor-supported telephonic medical assistance and navigation 24 hours per day and stated it will be leveraged by CareLinx customers and partner

  • Launched 2011
  • Funding:
    • 2014 Linkage Ventures
    • $5m - 5/15 Linkage VC, Generator Ventures
  • HQ: 1150 Bayhill Dr #307, San Bruno, CA 94066
  • Phone: 1 (866) 991-3655


It is developing a service that would let seniors recovering from surgery stay with people trained as caregivers and those willing to serve as caregivers on a short term basis. - Peace of Mind

Cariloop sees itself as a for seniors. It also takes into consideration that adult children or other family members are using the service on behalf of a loved one.

TAGLINE: Guidance and support in your most stressful caregiving moments Our dedicated Care Coaches walk with you through every challenge you face while caring for a loved one.

For Individuals - Elder Care

When you're going through the stressful process of caring for a loved one, we're here for you.

  1. Dedicated Care Coaches. A professional, personable Care Coach supports you through every step of your caregiving journey.

  2. Comprehensive Guidance. Craft a plan that guides you through the medical, financial and legal needs of caring for a loved one.

  3. Family Health Records, Memories - Storage and Collaboration. Families can store files, manage tasks, and easily communicate with their Coach through our secure portal.

For Employers - Distribution Channels

Offering Cariloop to your employees creates a less stressed, more productive workplace.

  1. Improve Emotional Wellness. The platform helps relieve employee caregiver fear and anxiety so they are happier, healthier, and more focused.

  2. Boost Productivity. Their Coaches handle the coordination and research so your employees aren't spending precious work time.

  3. Manage Absenteeism. The program reduces PTO/FMLA utilization and turnover by providing end-to-end employee support.

  4. Hiring Incentive, Staffing Benefit.

Vesta Health - in-home care marketplace

Connecting caregiver insights to at-home care

  • Elevating the work of caregivers.
  • Deploying collaborative and intuitive technology.
  • Providing peace of mind at home & improved outcomes for healthcare.

N2Care’s MedCottage

It bills itself as an affordable alternative to nursing homes by providing a mobile, connected home. It is designed to be placed in the caregiver’s back yard so it’s only suitable if you own a decent-sized patch of land and live in the ‘burbs or rural areas.

Honor home safety and caregiver-on-demand service

Caregiver-on-demand service provider’s expansion strategy

Our goal is to educate consumers and learn more from them about what they need to be safe in the home

It builds a Care Pro network, that it needs to grow and thrive in its existing and new store-in-store new market.

Doing a pilot with Walmart as a store-within-a-store concept at two locations in the Dallas-Fort Worth area. These units allow customers to get a care and safety consultation with a report they can take home with them. They can also purchase and schedule a home care and safety modification assessment visit for their homes and receive a demonstration of the Honor’s app.

  • Honor CEO and Co-founder Seth Sternberg
  • Funding
    • Series B
  • HQ and initial markets in Texas


Aloe Care Health - Fall Detection HAN, Sensors

Product - Complete solution

The Aloe Care in-home bundle includes a Smart HUB and three Smart Sensors to detect falls, motion, air quality and temperature.

  • The service improves elders' safety and makes communication and care collaboration intuitive and easy.
  • Smart Hub in the elders' home for secure, two-way, hands-free communication
  • Multiple Smart Sensors to detect falls, motion, air quality, and temperature.
    • Has LTE builtin even without WiFi
  • No wearable tracker is needed for the system to work.
  • NOT camera based, respecting privacy
  • BE Aloe Care service is bolstered by 24/7/365 access to a professional emergency response team.
  • APP private, secure family app for real-time status-checks
    • voice connection to the elders' Smart Hub,
    • care collaboration with family and professional caregivers.

Marketing via "Home Care Concierge Providers"

  • Hardware payment is processed as of ship date. Necessary plugs and batteries are included, in addition to your Aloe Care Setup Guide.
  • No long term contract - cancel anytime
  • like alarm pros to setup/install
  • Home Care Response Teams - ability to collaborate with others in the Aloe Care family app

  • Jan 2020, Launches First Digital Assistant To Support Independent Living For Older Adults

  • Dec 2019? Partnership with the Home Care Association of America (HCAOA), Aloe Care has also announced its availability through numerous major private duty home care strategic partners and personal emergency response distributors in the U.S.

  •,, blog on medium

  • Evan Schwartz, Founder, prev Founding team CDNOW (sold to BMG), EVP Online, Columbia House
  • Ray Spoljaric, CEO and co-Founder
  • Lasse Hamre, CTO / Co-founder - previously CTO iHeartRadio, and its core media backbone
  • HQ NYC
  • VC funding RiverPark Ventures, Oceans Ventures, and Grit Capital Partners.


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