ETFs How they Work Under the Hood

By pjain      Published July 13, 2021, 1:11 a.m. in blog Invest   

Fund Keys, Trends, ETFs vs MFs Competition

ETFs have Won!

All Asset Managers UBER focussed on Profitability - Vanguard messes 'em up!

Big Brands

SYM Issuer Brand AUM $m
BLK Blackrock iShares 2,305,778
Private Vanguard 1,858,069
STT State Street SPDR 992,394
IVZ Invesco 359,323
SCHW Schwab 246,723
Private? First Trust 133,564
JPM JPMorgan 65,824
Private VanEck 63,313
Private ProShares 58,400
ARK 48,824
WETF WisdomTree 45,251
Mirae Asset Global Invest Global X 34,825
DFA Private Dimensional 30,705
Private Fidelity 30,210
Allianz PIMCO 26,568
Direxion 25,652
GS Goldman Sachs 24,046
Xtrackers 22,240
FlexShares 18,503
Franklin 7,911
Pacer 7,655
KraneShares 7,413
Aberdeen 7,098
ETF Managers Group 7,098
VictoryShares 6,539
Alerian 5,955
Avantis 5,601
Innovator 5,356
Principal 5,300
Invesco DB 5,171
* Note this is for ETFs only, MFs and Bond Funds can be bigger as more profitable for issuers - and can be much larger in size
* Data from as of 7/7/21
  • WisdomTree is the only publicly traded asset manager exclusively focused on the ETP industry. WisdomTree is listed on the NASDAQ Global Market under the ticker: WETF.

  • First Trust Advisors, registered in 1991, serves 51 state(s) with a licensed staff of 400 advisors. First Trust Advisors manages $171.6 billion and provides investment advisory services for 3,304 clients (1:9 advisor/client ratio).

  • ProShares is a division of ProFunds Group that manages various investment funds with combined assets under management of around $50 b. ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds' advisor or sponsor. ProShares also offers smart beta strategies, a blend of active and passive investing that tries to accentuate the benefits of both investment styles.

  • U.S. Global X ETFs is a New York-based provider of global exchange-traded funds. Founded in 2008, it has approximately $30 billion in managed assets, across more than 80 different products. Sold to Mirae Asset Global Invest for $488m

  • Bond sold PowerShares to Invesco for roughly $260 m

Merger Mania - Top Funds buying bottom money-losers for AUM

Proprietary offerings

  • ARK, a fast rising fund provider has really taken over with proprietary offerings

Indexes Providers

Spider Funds

A Standard & Poor's Depositary Receipt, or SPDR, is a type of exchange traded fund that began trading on the American Stock Exchange (AMEX) in 1993 when State Street Global Advisors' investment management group first issued shares of the SPDR 500 Trust (SPY). Sometimes called "spiders," SPY is an ETF based on the S&P 500 Index, and each share represents an ownership interest in the 500 stocks in the S&P 500. Today, there are a number of other SPDR funds available to investors; while some track stocks based on market value, others are focused on specific market sectors.

SPDR exchange traded funds are issued by State Street Global Advisors and are designed to track indexes or benchmarks.

Mutual Funds

Mutual fund shares are created and redeemed by a mutual fund company.


How So low Transaction fees

Representative Sampling

Very Little Fund Flows


Front Running, Paying for Order Flows


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