SNs Series ST4US

By pjain      Published June 23, 2020, 10:43 p.m. in blog Programming   

Vertical SNs ST4US

Very few SNs competitive with Big Tech - need Billions to build base

Key factors behind growth of Vertical SNs

1. Mobile continues Rampup

  • With 3.5B smartphone users worldwide, a social network that seems “niche” can now attract hundreds of millions of users.

    TIP: Now "LITE" entrants next 2 billion "cheaper Smartphones" with "dataLite" plans likely to target those networks

And with growing fatigue around swiping and liking static content, many users are looking for more curated and meaningful connections and digital experiences based on their online and offline interests. Enter vertical social networks!

2. Network Effect Negative Barriers

  • The existing “giants” (Facebook, Instagram, YouTube, Twitter) eat up most users’ screen time and cell data, and their network effects make it tough to justify posting content elsewhere. So it’s been hard for new consumer social companies to get traction in the last five years, and even harder to hold on to early hype.

2. Network Effect Negative Barriers

  • The existing “giants” (Facebook, Instagram, YouTube, Twitter) eat up most users’ screen time and cell data, and their network effects make it tough to justify posting content elsewhere. So it’s been hard for new consumer social companies to get traction in the last five years, and even harder to hold on to early hype.

How Vertical SNs succeeded

  1. Seek a Niche

    • News - ?reader, Tautino with AI niche targetting reccos
    • Gaming - Twitch
    • Fun Videos - TikTok
    • Sex Tumblr
  2. Smart Regional Niche - China and then Expand Relabelled/Localized Apps

  3. Build on existing other base for rare breakouts only in China - News Readers, TikTok,

  4. TikTok success was by building off Musical.ly’s user base

  5. TikTok is still spending billions on marketing.

  6. ALGOs Massive viral, engagement, AI based "fun" tweaking needed to cross the gap

  7. RevShare to attract top content producers (YT->TikTok), celebrities (IG)

Gaming Vertical SNs

Ten years ago, it seemed impossible for a gaming-only network to be worth a billion dollars — now, we have two! (Twitch and Discord).

Vertical SNs To be next Unicorns

==== SNs by Vertical Segment Overview

News - ?reader

  • Tautino with AI niche targetting reccos

Gaming - Twitch

Fun Videos - TikTok

Sex

  • YouTube and Dailymotion had some sexy and pornographic videos initially which they cleaned up
  • Tumblr

Family, Ancestry

Precision Medicine, DNA and Social Network implications


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