YouTube

By pjain      Published July 1, 2021, 4:08 a.m. in blog Invest   

YouTube - End User Content

YouTube wasn’t even around yet.

YT Stats

USA YT Reach by Age

Age YT Reach
15-25 77%
26-35 77%
36-45 73%
46-55 70%
56+ 67%

Worth of youtube channels by subscribers

The most popular YouTube partner channels consistently attract dozens of millions of viewers.

Business on YouTube is booming. Donaldson and the other highest-paid YouTubers secured an estimated $211 million in total earnings from June 1, 2019 to June 1, 2020, a 30% jump from the previous year.

In pandemic-induced downturn, YouTube has been a major draw for people stuck at home, sitting out lockdown boredom.

YT Payment algorithms - Demonetizing vast majority of content producers

YT use for Brands, Viral Videos?

YT Key Factors

Ad Revenue

In the fourth quarter of 2020, YouTube’s ad revenue amounted to nearly seven billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships.

GOOGLE affiliation means personalization and AD LIFT

With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States.

YT on Streaming Apps - FireStick, Roku etc.

YT on Mobile

The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach.

Early YT Short Form, Funny, Viral Videos - Mostly shifted to TikTok now?

YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later.

As of May 2019, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. People & blogs followed by gaming were themost popular content categories for video uploads, accounting for approximately a third of total YouTube content each.

But now by 2020 it seems the mega billion+ hits has forced YT's shift in focus from funny, viral videos to professionally produced content.

Top channels by subscribers

As of May 2021 Top channels by subscribers

  • Indian music network T-Series 183 m
  • YT Movies 137m
  • Cocomelon Nursery Rhymes 112m
  • PewDiePie 110m
  • SET India 105m
  • Gaming 90m
  • Kids Diana Show 80m
  • WWE 78m
  • Sports 75m

Top Earners

As of May 2021, one of the top ten most popular YouTube channels by number of subscribers were YouTubers primarily known for their work on the platform: PewDiePie. Due to the high number of subscribers and even higher number of views, this out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities.

The ranking of the highest-earning YouTube celebrities include makeup artist Jeffree Star

Various gaming content YouTubers.

In June 2020, the highest annual earner among all YouTubers was Ryan Kaji from Ryan's World (formerly known as ToysReview), an eight-year-old who reviews and plays with toys.

Individual Top Hits of All Time are Music Videos

The majority of the most popular videos on YouTube are music videos.

Music fans are also highly engaged audiences and it is not uncommon for music videos to garner significant amounts of traffic within the first 24 hours of release.

  • "Despacito" 7.2b by Luis Fonsi, sponsored by Vevo, Likes 45m, dislike 5m.
  • Luis Fonsi - Despacito ft. Daddy Yankee - YouTube

    Made $100m+ - $25m+ from Youtube, but streaming services revenue from spotify, apple music, pandora,etc pay for 1000+ streams which typically makes more than youtube. but also YT helped promote his concerts, , etc? Despacito is a song by Puerto Rican singer Luis Fonsi featuring Puerto Rican rapper Daddy Yankee. On January 12, 2017, Universal Music Latin released "Despacito" and its music video, which shows both artists performing the song in La Perla neighborhood of Old San Juan, Puerto Rico and the local bar La Factoría.

  • Shape of You by Ed Sheeran 5.2b

  • See you again - Wiz Khalifa - 5b

  • Uptown Funk - by Mark Ronson - 4.1b

  • “Gangnam Style” 4b but longest (1,689 days or 4.6 years)

Kids Entertainment, Videos - Looped by Parents?

  • "Baby Shark Dance" 7.9b viewsJune 17, 2016, Korean education brand Pinkfong
  • Johny Johny Yes Papa by LooLoo Kids - 4.8b
  • Masha and the Bear - Recipe for Disaster by Get Movies - 4.4b
  • Learning Colors - Colorful Eggs on a Farm - Miroshka TV 3.7b
  • Bath Song - Cocomelon - Nursery Rhymes - 3.64b

Movie Trailers and Movies are highly Watched

Other popular types of videos that generate lots of views after their first release are movie trailers, especially superhero movies related to the MCU (Marvel Cinematic Universe). The first official trailer for the upcoming film “Avengers: Endgame” generated 289 million views within the first 24 hours of release, making it the most viral movie trailer.

Music on YouTube is Key Recurring Habit - "Concentration" Focus, Study, Peace

As of 2019, about half of the U.S. population accessed YouTube for music consumption on a weekly basis. Popular video content on YouTube

Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis.

Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week.

Top Music Brands

The top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers.

Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

Vevo?

Culture and Crazy Stunts

Mr Beast, Jimmy Donaldson - YT Stunts

Preteens and Youth Top YT Channels - USA

Foodies

Health Top Top

Other Noteworthy Top YT Channels - USA

Top YT Channels - India

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